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VFPCK has started export
promotion activities as part its market intervention and service diversification
with an objective of promoting exports of fruits and vegetables from the State.
The cell provides the necessary institutional framework and assistance to the
farmers for marketing their produce outside the country by direct exporting and
acting as a nodal agency. So far VFPCK has exported 480 MT of fresh fruits and
vegetables valuing Rs.1 crore. The cell operates from the headquarters of VFPCK.
The main objectives of export activities are:
- To avoid market glut during peek seasons.
- Ensure a premium price for produce.
- Popularize Kerala fruits and vegetables in the international market
The Council has exported fruits and vegetables and regularly supplies to various
exporters. The Export Promotion Cell of VFPCK now serves as an exporter, supplier,
advisor and facilitator in the field of fruit and vegetable export. Council
has also given special thrust to R&D activities, experimental and trial
consignments, brand promotion through participation in fairs and exhibitions,
market study, promotional supports to other exporters/buyers etc.
The products include fresh and value added fruits and vegetables covering vegetables
like snakegourd, cowpea, bittergourd, brinjal, ashgourd, cucumber, pumpkin, ginger,
bottlegourd, ridgegourd, tapioca, colocasia, coleus, yams, littlegourd, drumstick,
bhindi, banana stem, banana flower, and fruits like pineapple, mango and different
varieties of banana. The Council also exports banana chips under the brand name
‘ Vefco Frys’ to Gulf countries.