Vegetable and Fruit Promotion Council, Keralam (VFPCK) - Marketing Support

home|contact|online enquiry|malayalam edition|

BROWSE TO VIEW

»About us

Profile Concept KHDP- The Parent Body Team VFPCK Achievements

»Production Support

Seeds Seedlings Training Credit Insurance PTD Haritha Nagari Extension Programmes Publications Brochures

»Marketing Support

Farmer Markets Sasya Exports MIC

»Technology

Vegetables Fruits

VFPCK is an ISO 9001 certified Organisation

Marketing Support » Exports

Exports

VFPCK has started export promotion activities as part its market intervention and service diversification with an objective of promoting exports of fruits and vegetables from the State. The cell provides the necessary institutional framework and assistance to the farmers for marketing their produce outside the country by direct exporting and acting as a nodal agency. So far VFPCK has exported 480 MT of fresh fruits and vegetables valuing Rs.1 crore. The cell operates from the headquarters of VFPCK.

The main objectives of export activities are:

To avoid market glut during peek seasons.
Ensure a premium price for produce.
Popularize Kerala fruits and vegetables in the international market

The Council has exported fruits and vegetables and regularly supplies to various exporters. The Export Promotion Cell of VFPCK now serves as an exporter, supplier, advisor and facilitator in the field of fruit and vegetable export. Council has also given special thrust to R&D activities, experimental and trial consignments, brand promotion through participation in fairs and exhibitions, market study, promotional supports to other exporters/buyers etc.

Product coverage
The products include fresh and value added fruits and vegetables covering vegetables like snakegourd, cowpea, bittergourd, brinjal, ashgourd, cucumber, pumpkin, ginger, bottlegourd, ridgegourd, tapioca, colocasia, coleus, yams, littlegourd, drumstick, bhindi, banana stem, banana flower, and fruits like pineapple, mango and different varieties of banana. The Council also exports banana chips under the brand name ‘ Vefco Frys’ to Gulf countries.