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Fruit Promotion Council Keralam (VFPCK) is an ISO 9001-2000 certified
company registered under section 25 of Indian Companies Act 1956 and has been
established to bring about overall development of fruit and vegetable sector
in Kerala. Established in 2001 as the successor organization of Kerala Horticulture
Development Programme (KHDP), VFPCK is managed by a result oriented multidisciplinary
team of professionals. Needless to say, KHDP, funded by European Union, was one
of the most successful agricultural development projects ever undertaken in the
country. KHDP could effectively introduce several agricultural developmental policies
and redress long-standing problems that plagued the agricultural sector. The Self
Help Groups (SHGs) conceptualised by the Council form the base units for all the
interventions like Extension, Rural Credit, Group Marketing, Participatory Technology
Development (PTD), Value Additions and Exports.
VFPCK is a company with majority stake of farmers and the Government and
financial institutions as the other major shareholders. Self Help Groups of
farmers constitutes 50% of shares, Government of Kerala has 30% and other related
institutions hold 20% of VFPCK’s shares.
The Director Board with 11 members is chaired by the Minister for Agriculture,
Government of Kerala and acts as the governing body of the Council. The board
members include senior Government officials like Agricultural Production Commissioner,
Secretary (Finance), Chief Executive Officer of VFPCK, four persons including
a woman to be elected from the SHGs and one representative each from participating
banks, national agency in horticulture and European Union.
To mould VFPCK as a centre of excellence in the domain of horticulture
To introduce and implement schemes in the field of horticulture which will benefit
the farmers and to create attitudinal change towards farming activities among
all class of people.
The Primary objective of the Council is to improve the livelihood of vegetable
and fruit farmers by empowering them to carry on vegetable and fruit production,
value addition and marketing as a profitable venture in a sustainable way. It
also aims to continue the successful activities initiated by Kerala Horticulture