Thrust Areas » Marketing


Envisaging the development of rural market infrastructure, the Vegetable and Fruit Promotion Council, Keralam (VFPCK) will provide additional support to existing farmers’ markets. The self-help market groups formed by farmers under the Vegetable and Fruit Promotion Council Keralam (VFPCK) have worked wonders with the way farmers have tried to realise better prices for their produce. The VFPCK's initiative was meant both as a tool to expose farmers to the market reality and also to give them an opportunity to sell their produce on their own and the effort has tasted success.

Market Information Center (MIC)

Market Information CenterMarket Information Center (MIC) is envisaged for creating an information system that will provide vital market information to the fruit and vegetable farmers and to the horticulture sector as a whole. MIC is well equipped to meet the rising needs of different customers in this sector.
MIC provides free Daily report of market prices and researchers or interested personals can buy time frame data as past whole sale and retail prices.

Relevance of MIC
  • It is a reliable data bank of market data in fruit and vegetable sector
  • The MIC data is used as a base for fixing price in farmer markets.
  • Past market data is used in production planning .
  • MIC can be a primary data source for researchers.

The Market Information Centre (MIC) at VFPCK headquarters collects market data of vegetables and fruits on a daily basis from 14 wholesale markets in Kerala and also from 4 other states. The names of the Vegetable & Fruit markets are listed below.

Kerala markets:
    Chalai, Kollam, Kottayam, Alapuzha, Ernakulam, Perumbavoor, Aluva, Trissur, Palakkad, Manjeri, Kozhikode, Kalpatta, Thalassery

Out of state markets:
    Mettupalayam, Coimbathore, Nagercovil, Madura,

Pineapple market:

Dissemination of Market Data
Data collected from various sources over the years will be analysed to generate reports for various purposes. The reports will be sent to news papers, AIR, Farmer Markets (SKS) and other agencies on a daily basis.

The major reports that can be generated are:
  1. Daily report of market prices
  2. Weekly report of market price
  3. Monthly report on market price
  4. Annual reports on market price
Daily report of market price