Promoted the concept of SHGs among horticultural farmers for their economic
stability and better farming decisions. Formed around 9434 SHGs thereby bringing
under more than 1.85 lakhs commercial fruits and vegetables farmers under its
roof in Kerala. Equipped SHGs to ascertain financial needs and prudent use of funds.
Facilitated farmers as farmer trainers and equipped them for farm research.
Conducted more than 11203 farmer trainings and around 3302 master farmer trainings.
Around 3200 participatory technology development trials and 1742 technical campaigns were conducted.
Produced, processed and marketed 509.287MT of quality vegetable seeds and
around 37.02lakhs tissue culture banana plantlets of high purity and varietals
preferences to cater to the requirements of South India.
Promoted production centre oriented farmer markets ensuring better producer
share of consumer rupee and collective bargaining power of farmers.
VFPCK have initiated 274 farmer markets through which 102467 MT produces
were sold for the year 2015-16, for a total value of Rs. 229.8669 crores.
Around 167 collection centres and 147 vegetable retail outlets are set up for the supply of farm fresh fruits and vegetables to the consumers and to control price hike in the vegetable retail chain.
Provided land for 125 SKSs and building worth Rs. 10 -12 lakhs for each 114 SKSs
Developed a data bank of daily market prices and arrivals for the last 12 years of 40
varieties of vegetables and banana from 16 centers in Kerala and 4 from other
states for market oriented production of vegetables and fruits and improved
The farmer friendly credit package of VFPCK enhanced fruits and vegetable
production. A total amount Rs. 784.5684 crores was disbursed to farmers as easy
farm credit and an interest subsidy for of Rs. 116.87 lakhs was also given.
Unique insurance packages were developed for covering the crops and social
security of farmers. 7857 farmers were covered under crop insurance and 944
farmers under social security scheme annually.
Krishi Business Kendra has been initiated to cater the quality planting material and inputs requirement for fruit and vegetable cultivation.
Soil test based demonstrations were taken up in 14 districts to standardise the fertilizer application in banana and vegetable .
An urban household farming venture called “Haritha Nagari”
was introduced with an aim of promoting organic vegetable cultivation and
the same was set up in 30538 households.
Equipped a team of professionally qualified and experienced extension personnel
for successful interventions.
Various schemes on productivity enhancement, high tech cultivation and marketing is being implemented for fruit and vegetable cultivation.